Killer Cash Generating Emails

If writing powerful sales copy is not your strength then the thought of sitting down and writing a set of sales emails is a horrendous task that is never looked forward to. Unfortunately it is one of those jobs that cannot be avoided if you want to extract the full potential from your hard won email list and use the auto-responder facility. It is commonly recognised that most sales are never as a result of the initial visit to the product sales letter. The best that you can hope for is to save the email address of anyone who has taken advantage of the bonus offering. The aim of the auto-responder emails to pursuade the visitor to place an order.

How do you build guaranteed content for these emails? You could just write about what you had for dinner, or fill the email some other ‘interesting’ topics. This type of email can be important when developing a relationship with the members of the list, but unfortunately they don’t make any sales.

If you are going to get sales, you need to be able to write hypnotic messages that that will generate the sales. This is easy to say but really difficult to do well. You could, of course, pay to have the copy written. Alternatively, you could take the money that the outsourcing costs and put it in the bank instead! Good sales copy is very expensive!

So how do you go about writing killer emails for your auto-responder, yourself?

Well there is a professional three email approach that works in almost every case. The technique is simple and the skill lies in getting the content right. It is important to understand the overall approach that the auto-responder emails must conform to.

Email 1. This first email is designed to build up rapport and trust . This is a first contact email, one which states very clearly what the product features and benefits are. It will set the foundation and puts the product in context and tells why the reader will not be able to live without the product.

Email 2. The second email is the most significant. The reader has already had the first email that described the product so this email is about removing any issues or problems that the reader may have about the product. The easiest way to achieve this is by creating a set of questions and answers. You ask the question on behalf of the reader and then provide an answer that removes any doubts.

Email 3. This is obviously the killer email that secures the sale. From the previous two emails You have earned the reader’s trust , built the product familiarity and removed any barriers to purchase. So now it is time to get the order. The best approach is to produce a list of killer bullet points derived from the product and then to provide a click-through to the product purchase.

If you want to get the most from your auto-responder emails it is essential to thoroughly know your product. Before you start any of the emails, use bullet points to draw attention to the main features. Examine the product carefully and identify what it does, then identify how this will help the purchaser. The secret is always to sell the benefits rather than the product. It is important to place yourself in the position of the purchaser who has got to be able to see how buying the product will bring benefit to their lives.

The greater the benefits, the more chance there is of a sale.

The ability to identify product benefits and then write killer emails is a good skill to learn as it will dramatically increase your eanings. As in all things, practice makes perfect and as long as you follow the basic principles you will be able to write successful and effective copy.

If you feel that you could do with a helping hand, then there are packages available of pre-written emails aimed at specific Clickbank products. These sets of emails are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to protect their effectiveness in the product market place. If you can lay your hands on any of these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the money to arrive.

Roger Titley is the webmaster of a successful internet marketing business about Cash Creator emails. Visit the web site http://www.crazycashcreator.com to find killer email content for your auto-responder. If you want to learn how to make real money from the internet then visit http://www.themillionaireaffiliate.com

- Roger Titley